Ventajas de las campañas digitales

En su blog en el diario La Tercera, Luis Ramírez, profesor de la Universidad de Chile, plantea algunas ventajas de las campañas digitales, que podrían democratizar el sistema de campañas políticas, disminuyendo sus costos y, por lo tanto, haciendo más viables la oportunidad de participar sin tener que gastar sumas con muchos, muchos ceros.

1. Reducir el “Spam Urbano”: rayados de muros, afiches y carteles tapizando los espacios públicos y ensucian las ciudades.

2. Apuntar a nichos (focalizar): uso de software de información geográfica para actuar sobre barrios de manera más específica.

3. Fortalecer las relaciones de confianza con el electorado: uso de “redes sociales” de Internet pueden apoyar a establecer vínculos más directos con la gente.

Puede leer la columna completa aquí

 

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